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I AGREE WITH LUCY STORE'S COMMENT BELOW. OH MY GOODNESS, THIS IS THE WORST UN-USER FRIENDLY APP, THESE PEOPLE WHO WORK FOR GOOGLE FOUND ANY REASON TO SUSPEND MY MERCHANT CENTER ACCOUNT, GOOGLE ADS, AND GOOGLE BUSINESS PROFILE..YET STILL HAD MY GOOGLE ADS RUNNING AND CHARGING ME MONEY..THEY GIVE VERY VAGUE FEEDBACK AND THROW A BUNCH OF POLICIES AT YOU AND SAY YOU VIOLATED THEM, LIKE YOU SUPPOSED TO KNOW WHAT EXACTLY YOU DID TO VIOLATE THEM, WHICH GOOGLE DOES NOT CARE TO TELL YOU THAT INFORMATION. IT IS IMPOSSIBLE TO TALK TO ANY PERSON. I JUST CAN'T SAY ENOUGH THEY EXHIBIT HORRIBLE CUSTOMER SERVICE BECAUSE THEY MAKE NO ATTEMPT TO HELP YOU FIX OR RESOLVE THE PROBLEMS THEY KEEP TELLING YOU HAVE. I MEAN IT'S JUST RIDICULOUS!!!
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April 8, 2025
i advise everyone not to waste time with this app and google shopping, i spent years building a store and one fine day they will suspend google merchant and your ads without any reason, emails are sent automatically: we found a bug, we found a bug,... endlessly repeated, no friendly cooperation with this platform, i spent time and effort working and complying with hundreds of policy violations ...
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Lusy Store
This app works great for me and my business! It took me a while to get to know Google's advertising products and to gain basic skills in digital marketing in general, because Google's products are created by some of the most intelligent people on the planet. Thank you for everything, Google team!
Kind regards Stan.
Absolute worst app ever as is the whole google multiplex of overly complex apps accounts and systems.
Everything is a nightmare, so insanely complex to try and setup to track conversions, I have never been able to do it, there is always some issue, error, bug, etc.
On google alone you have to setup a business manager account, merchant center account, search console account, analytics account, google ads account, youtube google shopify app, then try to link all of the above together, install code on every page, create custom events, troubleshoot it endlessly when it does not work off the bat (NEVER DOES!!).
I mean, are you kidding me???? all this to track a conversion?? what year are we living in. Feels like going back in time to the 90's to make of this work. DON'T WASTE YOUR TIME
Hi! Good news! If all you're doing is conversions, you only need to set up that conversion tracking. You don't need to link to Merchant Center or even Ads if you aren't using those tools. There should be no need for you to set up a YouTube channel just to track website conversion data. We do provide all these options should you want to add on GA4, or Merchant Center, or YouTube, or Local Ads, but it is definitely not a requirement to click through every program onboarding if all you want is to turn Conversion Tags on. You don't even need install custom code (the app does that tagging for you), and you definitely don't need to create custom events - you can use the defaults in the settings and that works for 95% of our users.
Sorry that wasn't clear and you connected every program we provide!
Frustrating and Unreliable Experience
Using the Google & YouTube app has been a complete nightmare. My account has been repeatedly suspended for alleged policy violations that simply do not exist. Every time I manage to resolve an issue, a new one magically appears out of nowhere.
The latest frustration? My site is supposedly "parked" despite being fully operational. Contacting Google support led nowhere—their only suggestion was to request yet another pointless re-evaluation, wasting my time with no real solutions.
This app is a constant source of headaches, endless troubleshooting, and zero accountability from Google. If you're looking for a smooth and reliable experience, stay far away.
Hi, sorry for the frustration. It looks like your website was flagged as being parked but 45 minutes later the flag was removed and you're live with no account issues.
Google has become one of the worse companies to deal with nowadays. You'd basically have to employ a fulltime person just to deal with the sheer volume of errors, blocks, 'fixes', 'bans', 'verifications', and it goes on and on and on and on. One second they claim you're selling 'dangerous products' (we don't), or that we have no shipping information (we do), that we are missing gtin (we don'r), or that there is 'misrepresentation' (we don't, for 10 years).
Google appears to think you have nothing else to do with your business or your life than to be a full-time Google account manager to deal with their mess, and this is how they've designed their now impossible-to-deal with "service".
I wish Google was replaced by a different company altogether. Maybe they can be bought up, or shut down, or replaced completely. It's a mess.
Hi,
I've successfully added the app to my shopify account and everything works perfect. Great work !
I'm now looking to add multiple feed based on each market (belgium, germany...etc) but can't find the option. I've read in the comments that you are going to extend this during the next month ?
In the meantime i saw a workaround but don't understand how to do this "You can add countries to your existing feed in Merchant Center by editing the Content API countries." ?
Thank you in advance for your help.
Hi! Yes we are in the process of migrating everyone to the new feed management system. You should see it shortly, if you haven't already.
Merchants who have been migrated already will receive an email notification and a banner on their Google & YouTube App page. You will also be able to access the Country Selections under Google & YouTube App > Settings > Your product feed settings > Countries and languages > Manage
here you can select Automatic (We will always attempt to use the same countries in Google that you have in Shopify as a Market with valid shipping rates) or Manual (You can check and uncheck eligible countries to show on Google yourself)
This App sends an incorrect availability to the Merchant Centre if stock is zero, but the item can be backordered. Instead of sending BackOrder to Merchants Centre, the App sends IN_STOCK.
Hi, sorry this makes the app unusable for you. We decided to make the availability "In Stock" when you click "Continue selling when out of stock" because on your Shopify website, this shows up as purchasable to customers. This behavior ensures what we show on Google matches the purchase behavior website. Not all websites show Backorder status as able to add to cart like you can set up on your store, and other stores may set it up that this backorder status simply shows as In Stock to a customer, so in those cases, us setting the status as Backorder and not In Stock could cause confusion for a customer clicking through the product but not able to check out, as well as negative experiences on ad campaigns.
Basically, a merchant on Shopify settings "Continue to Sell" may mean the product is "In Stock", or "Backordered but Add to Cart" and we don't know. So we chose to go with the safest situation of "It's buyable, click this product" which ends up being In Stock in our database.
If you could contact our support team, I'd like to understand the implications of this a bit more. It obviously seems important to you so I'd like to determine how important it is what we start including "Backorder" instead of in Stock when quantity is 0 but "continue to Sell" is selected.
It was working fine until recently; my purchase conversion stopped tracking. GTM is not showing up on the post-purchase page.
I am also receiving an email to connect my Google account and Google Ads account, even though everything was already set up.
Additionally, there are no Google account and Google Ads account to connect. The app only has Google Merchant Center and Google Business Account available.**
I hope that helps! If you're still facing issues, it might be a good idea to double-check your settings or reach out to support for further assistance.
The app performed well during Q4, with solid sales driven by Google Ads. However, we’re now encountering issues where Google Ads prompts us to "Set up a Google tag," even though everything was previously configured correctly. Additionally, the app is now flagged as "unsupported by Shopify," which is impacting our business operations. Please address these issues promptly, as they are affecting performance.
Hi! "Unsupported by Shopify" is an old warning and has no impact on your shop. This banner was cleaned up before any impacts to any stores took place and will clear out shortly. There were some inherent changes to how conversions and tagging are accomplished across Shopify's websites, and the app has updated to meet those new restrictions, which is why you may see messaging to update your current tag methodology before it stops working.
"This app has been a fantastic addition to our workflow! It’s intuitive, reliable, and packed with features that help us stay organized and efficient. The integration with other Google tools makes collaboration seamless, and the updates keep getting better. Highly recommend for businesses or anyone needing a powerful, user-friendly app!"
5/5